New Product Development
Arden’s wanted to expand into the ‘on the go’ snacking arena, by launching a new range of Oaty Hearts Bites. Impackt developed creative artwork across 12 products with guidance from their strategic design agency. Working closely with the NPD team to successfully convey each variants healthy cues, but also concentrate on the convenience of each product.
Upon artwork approval from Arden’s, Impackt led the adaptive phase from retouching the supplied photography, through to final delivery of print-ready artwork. This guaranteed consistency and strict adherence to the brands’ existing architecture.
Expectation was managed and maintained across all 5 print processes by managing the problematic SKUs first. Colour correct mock-ups were also produced to aid retailer engagement and promote the new product launch and activation.